{"id":14,"date":"2005-05-18T16:43:00","date_gmt":"2005-05-18T16:43:00","guid":{"rendered":"http:\/\/waffledaily.wordpress.com\/2005\/05\/18\/its-the-new-style"},"modified":"2005-05-18T16:43:00","modified_gmt":"2005-05-18T16:43:00","slug":"its-the-new-style","status":"publish","type":"post","link":"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/","title":{"rendered":">It’s the New Style…"},"content":{"rendered":"

>And 4-and-3-and-2-and-1…(deepest apologies to tbe Beastie Boys)…A couple of weeks ago (or was it about a month ago?) Safeway unveiled a new branding campaign, evidently designed to help them better compete with the likes of Whole Foods, or as one (or a million) Chowhounders have called it, “Whole Paycheck.” Armed with a new slogan “Ingredients for Life,” it’ll be interesting to see what Safeway does with it. <\/p>\n

Sure, in the last year or so they’ve turned the volume up on their “Safeway Select” brand introducing ready-to-serve soups and rotisserie chickens along with tasty and affordable made-to-order sandwiches in newer branches (a la the 4th and King one in SF).<\/p>\n

I really would like to see Safeway succeed at this and make your mainstream grocery store a bit more gourmet, while still providing those staples that Whole Foods and Trader Joe’s can’t\/don’t. At the same time, I’ve seen enough Safeway branches in “upscale” neighborhoods (in Palo Alto, for instance) that merely slapped a better looking, more modern facade on a store that was at least 20 years old on the inside. Now c’mon — nothing wrong w\/ the 20 year old grocery store — but please, don’t slap a pretty cover on the same old book and expect people to buy it.<\/p>

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>And 4-and-3-and-2-and-1…(deepest apologies to tbe Beastie Boys)…A couple of weeks ago (or was it about a month ago?) Safeway unveiled a new branding campaign, evidently designed to help them better compete with the likes of Whole Foods, or as one (or a million) Chowhounders have called it, “Whole Paycheck.” Armed with a new slogan “Ingredients…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n>It's the New Style... - DailyWaffle<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"O J\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/\"},\"author\":{\"name\":\"O J\",\"@id\":\"https:\/\/dailywaffle.com\/stage1\/#\/schema\/person\/7afaaf9341ed5c7e000f50f01030123f\"},\"headline\":\">It’s the New Style…\",\"datePublished\":\"2005-05-18T16:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dailywaffle.com\/stage1\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/\",\"url\":\"https:\/\/dailywaffle.com\/stage1\/its-the-new-style\/\",\"name\":\">It's the New Style... - 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