Trader Joe’s 17th Annual Customer Choice Awards crowned a new overall winner Monday. And customers are keeping things fresh with some unconventional picks across the 10 categories. We’ll take a look at the big winners and some surprising runners up. How did your faves fair in the final results?
#1 Overall
Taking the top spot overall are the Pork and Ginger Soup Dumplings. These are definitely a favorite around my house, even more than the chicken version which was a runner up in the category. But these have really been waiting for their moment, because I reviewed them all the way back in 2020! My vote in this category went to Trader Joe’s Mini Canvas Totes. (See what happens when you have an open response form?!)

Top New Product: Protein Pancakes

Now the Protein Pancakes were a surprise for me. I know everyone’s trying to max out protein in the diet and these cottage cheese pancakes pack a 20g protein punch per serving. But I found them too squidgy. All my thoughts are here. My vote went to the Lattice Cut Ketchup Chips. May they never be discontinued!
Let’s look at a few of the other categories and their runners up.
#1 Cheese
Out of the all the cheeses available at Trader Joe’s customers went with….goat cheese. Maybe all of them collectively. But the real news in this category was that the Cheese Adventures reusable tote popped up among the runners up! Ya’ll are going off script!

#1 Produce
Tops in produce was perennial favorite Teeny Tiny Avocados. But continuing the unconventional trend, ya’ll put Gone Bananas from the frozen section among the runners up! It doesn’t even live in the produce section! But I guess it’s more creative than simply choosing bananas, which has won the category in past years. My vote went to Brussels sprouts on the stalk.

#1 in Bath, Body and Home
Brazil Nut in all its forms continues to be popular among Trader Joe’s customers. But the Body Butter came in #1, beating out the Body Scrub, Body Oil and Body Wash among voting Trader Joe’s customers. Runners up were Ultra Moisturizing Hand Cream, Daily Facial Sunscreen SPF 40, Coconut Body Butter and the Cedar Balsam Candle. My vote went to Guava Ultra Moisturizing Hand Cream (seasonally available in summer).

The full list of Trader Joe’s 17th Annual Customer Choice Awards winners is here. Don’t see some of your faves? Chances are they’re already Hall of Famers.


